Cypra Media Names O’Halloran to Manage Privacy And ISP Relations

Montreal, Canada – April 22, 2008 – Cypra Media Inc., an industry value leader and authority in permission-based email marketing and email delivery, has today announced its appointment of Andrew O’Halloran as its Manager of Privacy and ISP Relations. O’Halloran joins Cypra Media from Vircom, a leading provider of anti-SPAM technology. He was responsible for product management for Vircom’s email anti-SPAM and security products.

“Andrew’s appointment is a milestone in our commitment to best practice, permission-based mailing,” says Cypra Media Vice President, Michael Quigley. “He brings a comprehensive understanding of high quality email delivery practice and has established relationships with both ISP’s and industry email security policymakers. He will guide our own efforts to ensure that Cypra and its clientele remain on the cutting edge of best practice.”

About Cypra Media Inc.

Cypra Media Inc. is a private company based in Montreal, Canada. Its email services group offers email delivery services pre-packaged to ensure that appropriate whitelisting, certifications, email monitoring and targeting are easily available to its users. Cypra’s email services offerings include both hosted and “semi-hosted” email delivery solutions along with world-class creative services to support email, landing page, and registration process development. In support of these services, Cypra Media offers deliverability and certification consulting, along with client training and complete website and data management integration. At the core of Cypra Media is its proprietary mail transfer agent (MTA) and the powerful email data and campaign management tool, CypraCommunicator. This powerful online tool is a comprehensive control panel available to Cypra clients designed to prepare, schedule, check, launch and analyze email delivery campaigns.

Press contact: Lisa Figlioli
(203) 625-0082
l.figlioli@cypra.com